In fact, there are inevitable "pain points" and "difficulties" in every industry, and the electrical industry is no exception. The current "bottleneck" encountered by the electrical industry is that the development is in a downturn and the competition pressure is great.
The "post-80s and post-90s" have become the main force of the labor market. Compared with the older generation of employees, the demands of the new generation of main force have requirements in social security, medical benefits and group construction other than work, in addition to higher income. Therefore, enterprises can really retain people by improving the working and living environment of employees.
The development of electrical industry has provided great help for the country, but in the face of strong competition, the electrical enterprises without core technology have greatly reduced their competitive advantages, caused serious homogenization of enterprises, and also reduced the profits of enterprises.
Solution: increase the R & D capacity of core technology and improve competitiveness
The core technology of the enterprise is the core competence of the enterprise competition. Only by mastering the real technology can the enterprise improve its overall competitive strength, get rid of the confinement of the traditional technology, and get considerable development.
Solution: take advantage of "Internet plus"
There are many Internet plus platforms in our daily life. The daily life services such as the us take away and hungry are still our related aspects. Our electrical customer service is still related to the mobile Internet tools. From the industry, there are outstanding electrical services cloud platforms, which are still more precise in content, and secondly, our 58 cities, life and various lines. The service of the industry will be there, so we will make the problem more resolved if we make good use of the Internet plus.
With the Internet plus Internet plus Internet plus, the Internet plus has been developing rapidly. Since the Internet plus plan was first written into the government work report NPC and CPPCC, the traditional manufacturing industry has accelerated the pace of embracing the Internet. For a time, the word is overwhelming. It seems that you can't prove your identity if you don't speak it out.
Different from FMCG, traditional electrical industry is a mode oriented industry. On the one hand, the design and manufacturing of products are relatively complex, the project cycle is long, and the payment is slow. On the other hand, the majority of consumers of electrical products are enterprises, which leads to cumbersome procurement process and requires electrical enterprises to do various public relations. So it's not about building a website. In addition, the overall economic situation of the country is not good, which has a great impact on the development of the industrial field. According to the chief strategic adviser of an economic network, since 2012, China's steel, cement, construction, ceramics, coal and other industries have declined, which has affected and reflected the industrial electrical industry. "Our industrial electrical industry has declined significantly since 2013, but I don't think it has reached the bottom, and it will decline."
Nowadays, electrical enterprises are faced with multiple problems, such as overcapacity, sales difficulties, Red Sea competition, and lack of innovation, etc., which need to be optimized, adjusted and transformed. Therefore, under the background of the popularity of the "Internet plus" and the 4 upsurge of world industry, the penetration and integration of China's traditional electrical industry and the Internet has become an inevitable trend.
As Zhang Ruimin, President of Haier, said, there are no successful enterprises, only the enterprises of the times. Any enterprise that does not keep up with the pace of the Internet will be overwhelmed by the times.
So how do we integrate the "Internet plus electric"? According to the small edition of industrial electrical network, three aspects should be considered: market, technology and enterprise management.
Internet plus electric market
Internet e-commerce is an important platform in modern service industry. It has the characteristics of high human capital content, high technology content and high added value. It has the advantages of market globalization, transaction continuity, low cost and resource intensification. Traditional electrical enterprises can perfectly use the emerging e-commerce platform to solve the current overcapacity and sales difficulties. But the e-commerce platform mentioned here is not limited to an online shopping mall, but needs to be combined with offline channel construction and service penetration to achieve online and offline complementary, which is determined by the characteristics of electrical products. It's easy to get online, but hard to get offline. Although many enterprises have built their own e-commerce platforms, there are few platforms that integrate online and offline perfectly and make full use of them, most of which are still in the primary stage.
The evolution of economy will develop from commodity economy and flow economy to fan economy, and it will go further to sharing economy in the future. Therefore, enterprises can build a community of their own brands, cultivate a group of loyal fans, use various interactions, product related questions and answers, product R & D and production participation to gather users in the community, so that users can fully interact with the brand, and create the concept of sharing economy that users are partners.
Internet plus electrical technology
Products are the basis of market competition. Improving the market competitiveness of products through technological innovation can help enterprises to fight a blue ocean in this red sea. In the face of a new round of transformation and upgrading opportunities in the era of industry 4.0, whether the electrical industry can catch up with the international level depends on the effective application of Internet technology.
Use the Internet and big data technology to redefine product R & D and production, analyze product market performance, latest technology, customer preferences, after-sales problems, etc. through big data technology to guide R & D and production, realize intelligent manufacturing, meet the development requirements of the times, take the road of energy conservation, environmental protection and intelligence, and improve the comprehensive performance and core competitiveness of products.
Internet plus enterprise management
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